How to Set Up Rich Pins: A Quick and Easy Guide
Are you looking to increase engagement on your Pinterest account? Rich Pins are a great way to make your pins stand out and provide more information to your audience. In this article, we’ll guide you through the steps to set up rich pins on your Pinterest account and share some tips to optimize your pins.
Rich Pins are pins that include extra information pulled directly from your website, such as product pricing, recipe ingredients, and article titles. This information is displayed directly on the pin, making it easier for users to engage with your content. There are four types of Rich Pins: product, recipe, article, and app. Depending on the type of content you create, you can choose the Rich Pin that best fits your needs.
Setting up Rich Pins on your Pinterest account may seem daunting, but it’s actually a straightforward process. By adding metadata to your website and validating your Rich Pins with Pinterest, you can start using this powerful feature to enhance your pins and drive more traffic to your website. Keep reading to learn how to set up Rich Pins and optimize your pins for maximum engagement.
Understanding Rich Pins
If you’re new to Pinterest, you might be wondering what Rich Pins are. In short, they are Pins that include extra information right on the Pin itself. This information is pulled directly from the website the Pin links to and includes things like product pricing, recipe ingredients, and article titles.
Types of Rich Pins
There are currently four types of Rich Pins: Product, Recipe, Article, and App.
- Product Pins: These Pins include real-time pricing, availability, and purchase information. They’re great for businesses that sell products online.
- Recipe Pins: These Pins include ingredients, cooking times, and serving sizes. They’re perfect for food bloggers and recipe websites.
- Article Pins: These Pins include the article title, author, and a brief description. They’re great for news websites and bloggers.
- App Pins: These Pins include an install button, which allows users to download the app directly from Pinterest.
Benefits of Rich Pins
There are several benefits to using Rich Pins on Pinterest:
- Increased visibility: Rich Pins stand out on Pinterest and are more likely to be clicked on and saved by users.
- Improved user experience: Rich Pins provide users with more information right on the Pin itself, which makes it easier for them to decide whether or not to click through to your website.
- Real-time updates: If you update the information on your website, the information on your Rich Pins will also update automatically. This means that you don’t have to manually update your Pins every time something changes on your website.
- Better analytics: Rich Pins provide more detailed analytics than regular Pins, which can help you better understand your audience and how they’re interacting with your content.
Now that you understand what Rich Pins are and the benefits they provide, it’s time to learn how to set them up on your website.
Preparing Your Website
Before you can enable rich pins on your Pinterest account, you need to prepare your website by adding the necessary metadata. This metadata will allow Pinterest to pull information from your website and display it on your pins.
Adding Meta Tags
To add meta tags to your website, you need to insert the appropriate code into the header section of your website’s HTML. There are two types of metadata that you can use: Open Graph tags and Schema.org markup.
Open Graph tags are a set of metadata that were originally created by Facebook, but are now used by many social media platforms, including Pinterest. They allow you to specify information about your website, such as the title, description, and image that should be displayed when someone shares a link to your site.
Schema.org markup is another type of metadata that provides more detailed information about your website’s content. It is a set of standardized tags that can be used to describe everything from recipes to products to events.
To add Open Graph tags or Schema.org markup to your website, you can use a plugin if you are using WordPress. For Open Graph tags, you can use the Yoast SEO plugin. For Schema.org markup, you can use the Schema Pro plugin.
Validating Your Rich Pins
Once you have added the necessary metadata to your website, you need to validate your rich pins using Pinterest’s validator tool. This tool will check to make sure that your metadata is set up correctly and that your pins are displaying the correct information.
To validate your rich pins, go to the Pinterest validator tool and enter the URL of one of your pins. The tool will then check your metadata and display any errors or warnings that it finds.
If your pins pass the validation process, you can apply for rich pins by clicking the “Apply now” button on the validator tool page. Pinterest will review your application and notify you when your rich pins have been enabled.
Applying for Rich Pins
If you want to use Rich Pins on Pinterest, you need to apply for them. Here is how you can do it:
Using Pinterest Business Account
First, you need to have a Pinterest Business Account. If you don’t have one, you can create one for free. Once you have a Pinterest Business Account, you can apply for Rich Pins.
Rich Pins Application Process
To apply for Rich Pins, you need to follow these steps:
- Go to the Pinterest Rich Pins Validator.
- Enter the URL of a page on your website that has the metadata for Rich Pins.
- Click on “Validate”.
- If the validation is successful, click on “Apply Now”.
- Fill out the application form with your website information and select the type of Rich Pins you want to use.
- Click on “Submit”.
Pinterest will review your application and let you know if your website has been approved for Rich Pins. Once your website is approved, all of your Pins that have the correct metadata will automatically become Rich Pins.
Note that it may take up to a week for Pinterest to review your application. If your application is rejected, Pinterest will let you know why and what you can do to fix it.
That’s it! Applying for Rich Pins is a simple process that can help you improve the visibility and engagement of your Pins on Pinterest.