Search engine optimisation is the traffic channel that most bloggers build their business on, and the one with the most confusing, contradictory, and frequently outdated advice available. SEO for blogs changed significantly in 2022 and 2023 with Google’s Helpful Content updates, and many of the tactics that worked reliably before those updates now work less well or actively harm rankings.
The SEO content on this site is written to reflect the current state of search rather than the historical best practices that fill most beginner SEO guides. This section covers keyword research from a beginner perspective, on-page optimisation that is actually practised by effective SEO-oriented bloggers, internal linking as a topical authority building tool, and the technical SEO basics that affect how search engines find and index blog content.
The most common keyword research mistake I see from new bloggers is targeting keywords that are too competitive for a new site to rank for. They search for their topic,…
Are you struggling to get your website to rank higher on search engine results pages? One of the most effective ways to improve your website’s visibility is through keyword research….
Are you a blogger looking to improve your website’s search engine ranking? Search engine optimisation (SEO) is an essential practice for bloggers who want to increase their visibility and attract…