Blogging strategy is where most beginners either skip ahead without the foundations or get stuck thinking about strategy instead of producing content. Neither approach works. Strategy matters, and it matters most when it informs content decisions before those decisions are made rather than as a retrospective analysis of why a blog is not growing.
The strategy content on this site is written for bloggers who have their basic setup in place and are ready to think about the medium and long-term structure of their content. Content pillars and topical authority. Editorial calendars and how to use them without them becoming a burden. The role of cornerstone content and how to build a content architecture that signals expertise to search engines.
It also covers the strategic decisions that most blogging tutorials do not address: when to go broad versus deep, how to think about cannibalisation between similar posts, and the signs that a strategy needs adjusting versus signs that it needs more time.
Topical authority is one of the most important concepts in modern blogging strategy and one of the least well-explained in beginner content. Most explanations either oversimplify it to “write lots…
Are you a digital nomad who loves to write? Do you want to share your experiences and insights with a wider audience? Writing for a digital nomad blog can be…
Are you tired of pouring your heart and soul into your blog posts, only to see minimal engagement and traffic? Do you feel like you’re spinning your wheels, not sure…
Are you looking for ways to drive more traffic to your blog? One effective strategy is to repurpose your existing content. Repurposing involves taking content you’ve already created and presenting…
Are you looking to improve your content marketing strategy? Do you want to ensure that your content is reaching the right audience and driving conversions? Then a content marketing checklist…
Are you looking for ways to promote your blog without spending a dime? You’re in luck! There are many effective strategies that you can use to increase your blog’s visibility…
If you’re starting a blog, one of the most important questions you may have is, “How long does it take for a blog to get traffic?” The answer to this…