Make money blogging about lightbulbs: The Lightbulbs Niche

Niche ideas with lightbulb

Today we examine the possibility of creating a blog dedicated to lightbulbs, and the feasibility of monetizing this niche blog. The lightbulbs niche is not a very popular one, although there is a strong online market for lightbulbs. People usually buy lightbulbs from their local stores and hardwares since they have this impression that bulbs can break during shipment.

As start exploring the possibilities of a lightbulbs blog, we  ask these questions:

  • What is the online search volume for lightbulbs
  • What is the Adwords cost per click for lightbulbs keywords
  • Is there a strong demand for lightbulbs on Amazon?
  • Is there a lightbulbs-related product on Clickbank?
  • How is the market for lightbulbs on Ebay doing?

Keyword Research

Most searched keywords

  • lamps
  • bulbs
  • fluorescent
  • light bulb
  • light bulbs
  • fluorescent light
  • compact fluorescent
  • fluorescent lights
  • fluorescent lighting
  • fluorescent bulbs

(click to enlarge screenshot – Market Samurai keyword analyze results)

Amazon Market Search

  • light bulb
  • led light bulb
  • led bulb
  • led light

Categories: Tools and Home Improvement

  • Lightbulbs
  • Compact Fluorescent Bulbs
  • Incandescent Bulbs

Top Brands

  • General Electric
  • Philips
  • Sylvania
  • Westinghouse

Goldmine: Subniches

Amazon is promoting Compact Fluorescent Lamps (CFL) which consume 75% less energy than incandescent bulbs and last up to 10 times longer. If you want to laser-target this subniche, it could be profitable because Amazon is funneling sales to their CFL Store.

Another subniche is LED light bulb.  LED lightbulbs are priced as high as $60 so you could get bigger commissions promoting this subniche instead of ordinary lightbulbs

The subniche with the toughest competition is the halogen bulbs market. As you can see from the screenshot, it has a daily search volume of 5,000+ but has 6,340,000 search results competing. The obvious reason for this is that halogen bulbs not only used at home but these are very popular in the automotive and car mods  industry.

On the next installment of this series, we will take a closer look at these subniches and actually build a blog on a  free blog hosting platform.

[Photo credit: Wikimedia]

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About Gerry Lacuarta

The author researches and writes about niche marketing and blogging, helping niche bloggers target their market and create effective niche websites. He lives in the New Jersey shore area and also blogs on and GTD for Marketers.

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