Home security has always been on the list of the most popular niches and there’s no surprise why this is so. People are getting more concerned about the safety of their families and property with the rising criminality. The home security niche answers a basic need and want of man for safety and peace of mind. It solves the problems associated with break-ins, physical attacks, burglary, vandalism, fires, flood and other harm that can happen inside one’s home.
In my initial research of this niche, I found out that home security is a multi-billion dollar industry with advertisers willing to spend as much as $12 per click on Google adwords. There is also a huge demand. An ad that appears on adwords can expect to receive an average of up to 100 clicks per day which could cost an advertiser as much as $1,300 per day. And companies selling home alarm systems are willing to pay this amount because they are selling products and services that cost around $199 per month.
In fact, one of the top advertisers on Adwords targetting the keywords related to home security has a daily advertising budget of as much as $8,700!
Monetizing a home security niche blog
The nagging question therefore for anybody wanting to create a niche blog on home security is: “How do I monetize or make money from the blog?”
Clearly, Google Adsense makes sense because of the good money advertisers are willing to pay for clicks.
There is also a good prospect for affiliate marketing in this niche. I list down the possible avenues to make money as an affiliate for home security:
- Home security affiliate programs on Affiliate Scout – a list
- Protect America affiliate program – pays as much as $300 for referring new customers; this company installs GE wireless alarms system.
- Expert Home Security / ADT affiliate program – pays as much as $300 on sale referrals
- Home security products on Amazon.com
Physical products in the home security niche
- Hardwired alarm systems
- Wireless alarm systems
- Glass break detectors
- Motion detectors
- Sirens and strobes
- Door alarm
- Driveway alarms
- Security lights
- Video baby monitors
- Security cameras
- Burglary deterrent
- Contacts Doors and Windows
- Gate controls
- Fire alarms
- Freeze and Temperature sensors and alarms
Home security corporate blog
If you are a company or business offering home security products and services, I would highly recommend creating a blog on your company website as this will get you online traffic and also allow you to establish a relationship with your customers and prospective buyers.
An example of a corporate home security blog is http://www.experthomesecurity.com/adt-home-security-blog
Here are some recommended resources on corporate blogging:
- 4 Corporate Blogging Strategies
- Five Reasons Why Corporate Blogs Fail
- The Corporate Blogging Book – Portfolio First Edition – Debbie Weil
- 10 Tips for Corporate Blogging
The home security niche is indeed a fertile ground for any smart niche blogger to capitalize on.
I hope you found this post useful. Post comments below if you have any other ideas on how to monetize this niche with blogs.
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