The Power of Niche Marketing.: An article from: Canadian Manager

The Power of Niche Marketing.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on March 22, 2001. The length of the article is 1188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Power of Niche Marketing.
Author: Kevin Lawrence
Publication: Canadia

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Find a Niche and Scratch It: Marketing Your Congregation

Jesus was uniquely adept in the art of “reading” people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life

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About Gerry Lacuarta

The author researches and writes about niche marketing and blogging, helping niche bloggers target their market and create effective niche websites. He lives in the New Jersey shore area and also blogs on and GTD for Marketers.