Making Niche Marketing Work: How to Grow Bigger by Acting Smaller Reviews

Making Niche Marketing Work: How to Grow Bigger by Acting Smaller

Large and small companies are discovering they must find their “niche” – those customers whose needs their competitors have overlooked – in order to increase sales and profits. “Making Niche Marketing Work” offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers’ needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a

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About Gerry Lacuarta

The author researches and writes about niche marketing and blogging, helping niche bloggers target their market and create effective niche websites. He lives in the New Jersey shore area and also blogs on BloggingProfits.com and GTD for Marketers.

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