Handbook Of Niche Marketing: Principles And Practice (Haworth Series in Segmented, Targeted, and Customized Market)

Handbook Of Niche Marketing: Principles And Practice (Haworth Series in Segmented, Targeted, and Customized Market)

Get closer to “tailor made” marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of

List Price: $ 108.00

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About Gerry Lacuarta

The author researches and writes about niche marketing and blogging, helping niche bloggers target their market and create effective niche websites. He lives in the New Jersey shore area and also blogs on BloggingProfits.com and GTD for Marketers.

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